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More on Advertisement Music
Date: Tue, 6 May 1997 12:53:11 -0400 (EDT) >
>Jim Gerwitz wrote:
>
I've got a few of these, and a minute to spare... (I haven't read any
digests since 158, but I am a list enthusiast)
Anyway, as this is an area in which there are few discographies (and in the
hope that someday there will be a searchable option for the exotica
archives so people can compile lists from the vast wealth of knowledge
contributed by the esteemed polity here assembled) I offer these in no
particular order.
1. "The Rheingold Beat, Music to Sell Beer By" the Stanley Krell
Orchestra on Gotham Records LP GRC 8345 produced by Foote, Cone and
Belding
2. "The Sound of Selling in the Sixties, the Years Most Effective Radio
Commercials" Radio Advertising Bureau's Gold Record Winners 1963
3. Lester Lanin and his Orchestra play "The Madison Avenue Beat"
4. "Tune In and Turn On to the Hippest Commercials of the Sixties" by Benny
Golson on Verve V?V6-8710
5. "Music to Sell Bread By Tastee That Is"
5. "Music to MAke Automobiles By..." put out by the public relations
department of Volkswagon of America, Englewood Cliffs NJ
6. "Bergstrom Paper presents Impressions In Color" by Bill Walker, produced
by Advertisers Music Inc. at Universal Studios, Chicago Illinois 1967
7. "Music Used In Many Popular Television Commercials" on Folkways Records
FX 6109 of all labels!
8. "The Name of the Game Is Go, The Pan Am Go Commercials" on Panam
records
9. "Buy, Buy, Buy" an in house sampler of Young and Rubicam spots from 1966
10/11. And of course there are those Coca Cola in house records featuring
so many famous pop groups doing Coke ads... I have an Australian one with
the likes of Normie Rowe and the Playboys, Doug Parkinson, Brian Cadd,
Billy Thorpe and the Aztecs, John Farrar and the Strangers, Glenn Sharrock
and the Twilights, Larry's Rebels, the Groove, Sherbert and of course a
bunch by the Easybeats, Little River Band etc., and another with Supremes,
Aretha Franklin, Everly Bros and other american and english popstars which
I think is currently available booted on a CD
thanx for reading and I hope this wasn't too long
cheers
peter principle
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To: exotica@xmission.com
From: peterp@inch.com (Peter Principle)
Subject: (exotica) commercial musics
>>
>> I also scored a
>> Campbell's Soup promo EZ compilation, most notable for Lester Lanin's
>> version of "M'm! M'm! GOOD!", starting out in a TJB mode, then on to mod
>> rock, and then a xylophone and bongo-filled finale. Good cover of mommy
>> and freckle-boy.
>This reminds me of an EP I have that was put out by Oscar Meyer.
>Basically it's six different versions of the "I Wish I Were An Oscar
>Meyer Wiener" song, done in different styles. Since it came out around
>1970, there's the mod rock version, the TJB version, the sultry sexy
>slow bossa version (w/ fake Brazil 66 vox- very nice), etc. Anyone else
>have this or others like it?
>
This is an in house promotional pep talk to the sales force... 1 side is
aimed at the white market and the other side is aimed at a spanish american
demographic... the music is latinized and some of the copy is revealingly
racist. The cover features a collage of beer images on the front in
duotone and a B/W picture of Celeste Yarnall Miss Rheingold 1964 full
screen on the back
This 10" EP on its own label is just what you would expect 12 national
spots and 5 regional. winners include American Express Tavelers Cheques
(Ogilvy, Benson and Mather), Kellogs (Leo Burnett Co.) General Motors and
Coca Cola (both McCann Erikson) Cambells V-*, Mars Candy (both Needham
Louis and Brorby) etc.
Have fun
listening and dancing to 58 radio and television commercial favorites...
pretty self explanatory comes with an insert describing products and
source music... everything from Anheuser Busch to Mr. Clean. on Epic LN
3796 cartoon on cover has exec in office with secretary on lap and cigar in
hand... caption says "listen, their playing our song"
Rather good interpretations of Cool Whip, Right Any Time of the Day, the
Swinger etc. this is definitely of interest to lounge fans. from the
liner notes "Madison Avenue, capitol of the advertising industry, has
emerged as the moist creative force in Show Business. Television
commercials are now rated by critics as fresher and bolderr than the
programs that surround them. These days, we head for the icebox during the
show. We'de rather miss a shoot-out at the Bar-X ranch than miss a bar of
Happiness Is. this in 1967.. reminds one of Mr. Joyboys mother and her
enthusiastic scene in "the Loved One". This one has a very forward looking
cover (looks just like a Kenny Scharf) and is produced by Tom Wilson who
worked with Dylan and the Soft Machine to name a few...
An in house production on
it's own label featuring 5 different Tastee Bread commercials and an
instrumenatl version of one of them.
Again from the liner notes (sorry to be so verbose, but the copy reveals a
lot about the industries perceptions of itself in these times... please
beaar with me on this)
Any patron of the record shops these days is aware of the New Approach in
Album Titles. They're very functional. For example, if you hate
excercise, you can cater to your prejudice very pleasantly with a disc
called "Music For Not Doing Pushups." If you happen to be a housewife
overcome by the monotny of housework, you can gain strength from a disc
called "Music to Watch the Maid Ironing By." (a certain limber fingered
jazz-guitarest has entered the lists with an album titled, interestingly
enough, "Music to Listen to a Certain Limber-Fingered Jazz Guitarest BY.")
None, however, has been more hopefully conceived than the one you hold in
your hand "Music to Sell Bread By." It's a record of the swingin'est
session ever inspered by a loaf of bread. and dedicated to the proposition
that a solid beat, a deft lyric, and a warm melody can do a lot to put our
favorite bread over at the box office.
etc. and soforth for another couple of hundred words...
This is actually
the soundtrack to an inhouse industrial film "The Right Hand of Plenty".
The music is very swinging euro big band (by Hale Rood) and there are lots
of machine sounds mixed in. this one is actually quite famous
a similar recording to that above in that it has 6 pieces of music that
integrate machine sounds and music. "My first step," Walker explained,
"was to tape the presses running at different speeds. We recorded them at
1800 impressions an hour and 8000 impressions, moving our microphones
around each press to get different effects in stereo." The music is very
Enoch Light/Lew Davies influenced with similar descriptive notes "rhythm
pattern which suggests Rock-n-Roll may really have been derived from a
Harris Offset LTV press. There is strong emphasis on the bottom sound
produced by the bass harmonica and bass guitar contrasted with the harp,
piccolo, vibraphone and piano" etc. Gorgeous gatefold sleeve
A various artists comp that features expanded
instrumental versions of commercial themes performed by the composers.
includes Vic Flick "Guitarama" from a Coty Perfume spot for instance, as
well as many auto product related commercials Zenith TV, Dannon Yogurt etc.
One side is 6 different american spots and a medley of foreign
market ads, the other side features a long medley of collaged ad materials
possibly from a short industrial film and 2 versions of "The Goin's Great"
one by Sammy Davis Jr. and the other by Steve Allen. another gatefold
sleeve includes all the copy to all the ads and many cartoon ads
13 original spots for such divers clients as Gulf Oil, Tiparillo, Goodyear,
Remington, White Owl (composed and played by John Barry Seven) etc. more
Enoch Light alumnii on these bits... Dick Hyman, and Stan Freeman on keyboards
for instance. from the liner notes yet again "Remington. the youngest
piece of music on this record created for use in advertising the Selectro
Shaver, the mood of this music was designed to tell a story without lyrics.
Here, it is heard as a rocking Frug" also "Log Cabin the rarely heard
sound of the ondioline is mated with percussion and a block string section
to give us western'style rock. words like "Hully Gully" and "earthy
insistant low down rock beat" aare liberally distributed throughout the
very extensive liner notes/sales pitch.
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